About us


Lynda-Ross Vega

Lynda-Ross Vega is an accomplished business executive and management consultant with 25 years of Fortune 500 senior management experience and 20 years of experience as a business owner/entrepreneur with a focus on human and technical systems. She's an authority on identifying and focusing the right talent on the right tasks at hand.

Lynda-Ross began researching and applying styles theory tools early in her career.  Her passion for identifying and focusing the right talent on the right task led to her collaboration with Dr. Gary Jordan, beginning in 1983, and their development of Perceptual Styles Theory.

Throughout her career - in corporate setting. as an entrepreneur and as a coach - Lynda-Ross has harnessed the power of Perceptual Style to help organizations implement large change initiatives, establish effective teams, and develop leadership talent.

Lynda-Ross is an expert at helping people to successfully integrate their talents into all aspects of their lives. "The greatest enjoyment and satisfaction in life occur when your actions are grounded in your unique talents and you appreciate the differences in those around you."

Lynda-Ross enjoys people, is an avid reader, a foodie, and a sports enthusiast.  She and her husband Ricardo are partners in business as well as in life and enjoy time with their family and traveling.


Gary M. Jordan

Gary Jordan, Ph.D., has over 40 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley in 1980.

Always fascinated by theories about types and styles, Gary found none of the theories that he studied integrated internal experience with observable behavior.   Beginning with his doctoral dissertation and continuing through his years in private practice he worked to create a practical, usable, styles theory.

In 1983 he joined forces with Lynda-Ross Vega and together they created Perceptual Style Theory® (PST), a revolutionary psychological assessment system that provides the answers for people to tap into their natural strengths and find more meaning and satisfaction in life.

Gary is an expert at helping people to understand themselves and use that awareness to align their actions with their natural potential.

"Building your life on the foundation of your natural skills and strengths brings more joy and far more success than any other approach,” he says. “Tapping into your potential is exhilarating and rewarding."

Among his many hobbies and interests, Gary is a black belt and instructor in Shaolin Kenpo. Gary and his wife Marcia met when she joined one of his classes.