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....Do you perceive the world like ... Frank?...
"Frank’s Perceptual Style is Activity   ...…. He perceives the world as a dynamic and exciting experience that is enriched by a personal network of family, friends, and acquaintances."
....or perhaps....
.... more like ... Susan?...
"Susan’s Perceptual Style is Adjustments   ...…. She sees the world as a complex interconnection of objective processes, information, and people. She is a keen and thoughtful observer of the world."
....or perhaps....
.... more like ... Bill?...
"Bill’s Perceptual Style is Flow   ...…. He sees a richly textured world where the pieces fit together and support as well as depend on each other. He is an instinctive advocate for the natural rhythms of life."
....or perhaps....
.... more like ... Karen?...
"Karen’s Perceptual Style is Goals   ...…. She sees a world in which possibilities combine with facts to create objectives to achieve and opportunities to seize."
....or perhaps....
.... more like ... Mike?...
"Mike’s Perceptual Style is Methods   ...…. He perceives a world that is sensible, logical, and factual and his approach is rational and matter-of-fact. Things are what they are."
....or perhaps....
.... more like ... Gayle?...
"Gayle’s Perceptual Style is Vision   ...…. She perceives the world as a place of infinite possibilities, full of options and opportunities all of which build toward her vision of the future."
"As you can see from our examples, everyone experiences many different attitudes and approaches towards life."
"It is important to note that Perceptual Style is gender neutral – there are just as many Frankies as there are Franks, just as many Bobbies as Bobs, etc."


"People literally perceive the world differently, and this differing perception leads to different conclusions about what is important, how things should be done, and what is the “truth” of any situation."
"It really is the reason behind many disconnects between you and the people in your life. "


"The good news is that when you understand your own Perceptual Style and how that differs from the others, you have the tools to minimize disconnects and maximize understanding and being understood..... and who doesn’t want that?"
.... more importantly this is where the PSA RSA and LSP can help....



You have exceptional leadership skills.

Discover and develop those skills to unleash your true leadership genius.


Whether you are a solopreneur,  manage people within an organization,  own the corner cafe,  or direct an Internet marketing empire,  you're a leader.  Your success in every facet of your business life relies on how effective you are in this role.


A lack of effective leadership will hamper your success at every phase of the business life cycle.  At the start up phase, it will sabotage your marketing and branding, wasting time and money. At the point when you're ready to hire, it will significantly increase your chances of taking on the wrong people.  And as your business grows, ineffective leadership will create the kind of toxic culture that kills great companies.  Period.


Many people, when faced with being “in charge”, feel uncomfortable stepping into what seems like an authoritarian role.  Others seize the reigns with enthusiasm, only to grow frustrated and bogged down when communications get sticky and real issues develop. (Or worse, when team-members throw up their hands and quit!)


It doesn’t have to be this way.  Whether or not you naturally gravitate to leadership roles, you’re a born leader (and this isn’t your mother talking here, this is modern psychology).

You Have Exceptional Leadership skills.  Let Your Talent Advantage Owner's Manual help you discover them and put them to work for your success


You possess unique leadership strengths that are just waiting for you to put them to good use.  Because of your strengths, you also have a few leadership blind spots.  You don’t have to become someone else to become an effective leader.  In fact, there’s nothing worse you can do than to try to adopt a leadership style that doesn’t feel like you at all!  Capitalizing on your strengths and mitigating your blind spots is what will set you apart from the pack as an effective and exceptional leader.  That's what Volume 2 of the Your Talent Advantage Owner's Manual series is all about. 


There are hundreds of programs and self-help books out there that will try to sell you on the idea that effective leadership is a one-size-fits all proposition.  Or that if you're not naturally outgoing or authoritative, you can't be an effective leader.  It's just not true.  Real leadership success happens from the inside out - using your natural strengths to guide and inspire others to great achievement. 


Volume 2: Be the Leader You Were Born To Be  builds on the results of the Perceptual Style Assessment in Volume 1: Celebrate You and focuses on how to put your unique skills and abilities to work as a leader.  You'll learn how to:

  • Identify EXACT situations that set you up to shine as a leader
  • Avoid the “different hats for different situations” syndrome
  • Put your natural leadership strengths to work for you
  • Identify EXACT situations that will set you up for failure
  • Mitigate your greatest challenges as a leader (these are different for everyone, and we guarantee they’re NOT what you think they are)
  • Maximize the scenarios where you SHINE, and minimize scenarios where you STUMBLE
  • Become the leader you’ve always known you could be!

Once you get a handle on YOUR authentic leadership style, you can truly step into the driver’s seat with your business, putting your business in the spotlight, attracting more clients and driving more revenue.  A  whole new level of success with your business is fully within your reach, RIGHT NOW!

  Linda Fossum provides testimony related to Be the Leader You Were Born to Be

"I work with corporate women who are struggling within the corporate environment.  The biggest problems they face are being visible to decision makers and understanding how they can become exceptional leaders.


The Perceptual Style assessment and Volume 2: Leadership Your Way create a strong supporting step for these women to identify what their natural leadership style is and then capitalize on it.  Through the training, they also learn how to work with individuals whose leadership styles are different from theirs.


 I am so impressed with the validity and comprehensiveness of the Your Talent Advantage Owner's Manual series, I’m part of a team collaborating with Lynda-Ross  on the integration of this tool into our curriculum." 


Linda Fossum, CPCC, ACC


There's a unique version of Volume 2 for each Perceptual Style!  No other leadership books provide this level of detail and practical application:

  • Your Leadership Profile  - the natural leadership skills you possess because of YOUR Perceptual Style
  • Where your Leadership style SHINES - specific scenarios and leadership activities that capitalize on YOUR natural strengths 
  • Where your Leadership style STUMBLES
  • Specific techniques to mitigate and avoid stumbles while still being true to who you are!
  • How your Leadership style compares to the other YTA Leadership styles
  • What you can borrow from the other Leadership styles to achieve desired outcomes in a manner that is totally true to your natural strengths
  • . . . and much more!

Here's an excerpt from Volume 2:


Excerpt from Your Talent Advantage Owner's Manual Volume 2 - Be the Leader You Were Born to Be

(Click on book to enlarge image)



Volume 2: Be the Leader You Were Born To Be is yours today for only $9.99 Packed with the information you need to be the leader you were born to be - you can't afford NOT to add Volume 2 to Your Talent Advantage Owner's Manual  library today.  Choose from the list below for the book that fits YOUR Perceptual Style.

  • Volume 2: Be the Leader You Were Born To Be - ACTIVITY               BUY NOW
  • Volume 2: Be the Leader You Were Born To Be - ADJUSTMENTS   BUY NOW
  • Volume 2: Be the Leader You Were Born To Be - FLOW                     BUY NOW
  • Volume 2: Be the Leader You Were Born To Be - GOALS                   BUY NOW
  • Volume 2: Be the Leader You Were Born To Be - METHODS            BUY NOW
  • Volume 2: Be the Leader You Were Born To Be - VISION                  BUY NOW


If you've ever dreamed of building the kind of business that changes lives - your's, your family members, and the  lives of your clients - in a BIG way, consider this: your legacy as an entrepreneur or business manager will largely boil down to your legacy as a leader.  If you are ready to become that leader,

NOW is the time to act!