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About Lynda-Ross and Gary






Lynda-Ross Vega is an accomplished business executive and management consultant with 25 years of Fortune 500 senior management experience and 16 years of experience as a business owner/entrepreneur with a focus on human and technical systems. She's an authority on identifying and focusing the right talent on the right tasks at hand.  

Lynda-Ross is an expert at helping people to successfully integrate their talents into all aspects of their lives. "The greatest enjoyment and satisfaction in life occur when your actions are grounded in your unique talents and you appreciate the differences in those around you." 
Lynda-Ross began researching and applying styles theory tools early in her career. Her passion for identifying and focusing the right talent on the right task led to her collaboration with Dr. Gary Jordan, beginning in 1983, and their development of Perceptual Style Theory.   
With a first name like Lynda-Ross you’d think she hailed from the south, but in truth Lynda-Ross migrated from Washington State to Texas in 1982. Lynda-Ross and her husband Ricardo enjoy playing (co-ed indoor leagues) and watching soccer. Lynda-Ross is an avid reader and enjoys travel and the fun of exploring interesting and well prepared food (hence the need the play soccer).  She and Ricardo are fortunate to enjoy the close proximity of their adult children and grandchildren. 




Gary M.



Gary Jordan, Ph.D., has over 32 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley in 1980.  


Gary spent 18 years in private practice where he specialized in helping angry adolescents, couples in conflict, and individuals searching for more meaning and satisfaction in life.  Always fascinated by theories about types and styles, Gary found none of the theories that he studied integrated internal experience with observable behavior.   


Beginning with his doctoral dissertation and continuing through his years in private practice he worked to create a practical, usable, styles theory.  In 1983 he joined forces with Lynda-Ross Vega and together they created Perceptual Style Theory® (PST), a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success.   


Gary is co-author of Celebrate You, Claim Your Strengths and Live Your Talents, A Practical Guide To Doing What You Do Best.  He also has numerous published articles on the web, in e-zines, and in print publications   


A national speaker, Gary's an expert at helping people to understand themselves and discover meaning and satisfaction in their lives. "Building your life on the foundation of your natural skills and strengths brings more joy and far more success than any other approach,” he says. “Tapping into your potential is exhilarating and rewarding.”    


Gary lives in Texas.