• Choose a job you love,

    and you will never have to work a day in your life


  • I was always looking outside myself for strength and confidence,

    but it comes from within. It is there all the time.

    Anna Freud

  • Doing what you love is freedom.

    Loving what you do is happiness

    Lana del Rey

Build your life and your career around what you do best!

Screenshot of the bookcovers for PSA and RSP

Using the results of the Celebrate You! and Live Your Talent! assessments, you will be able to:

  • Discover your Perceptual Style and the many natural strengths you possess because of it.

  • Learn why all people with your Perceptual Style are not the same (yes, you are unique!).

  • Uncover how you prefer to interact with others and why.

  • Confirm and explore the skills you truly enjoy.

  • Recognize what you do because you think you should

  • Identify the skills that you’ve worked hard to learn that may be draining your energy.

  • Pinpoint the roles that you naturally shine in and the ones that will challenge you.

  • Let go confidently of things that are holding you back.

  • Learn how to tap into your potential.

  • Do more of what you do best!

Live Your Talents is designed for self-study and is an incredible value at $15.95. If you'd like to accelerate your understanding and practical application, consider adding a one-on-one session with a Certified Perceptual Style coach as your guide for an additional $97 (you can make this choice at checkout).


Discover the talents that make you.....YOU

divider between each of the talents that make

Your Preference for Interaction

Your view of the world is very similar to others who share your Perceptual Style; however, as you discover in Celebrate You!, we are all composites of our life experiences in addition to our Perceptual Style and unique personality traits.

One very important aspect of who you are is how you prefer to interact with other people.

There are three major categories of interaction between people – Transactions, Operations, and Resources – and we all have equal capacity for the behaviors associated with all three.

You use behaviors from each category every day:

  • Discover your Perceptual Style and the many natural strengths you possess because of it.

  • Learn why all people with your Perceptual Style are not the same (yes, you are unique!).

  • Uncover how you prefer to interact with others and why.

Transactions involve behaviors and skills that are focused on achieving agreement through the exchange of information. Bargaining, convincing, making promises, settling arguments, representing, mentoring, selling, and persuading are examples of Transactions based skills.

Operations involve behaviors and skills that are focused on doing and accomplishing – answering the questions of “what?”, “how?”, and “when?” Planning, organizing, building, fixing, coordinating, installing, and guiding are examples of Operations based skills.

Resources involve behaviors and skills that are focused on enabling yourself or others by providing information, action, or support. Defining strategies, researching, teaching, counseling, sharing, advising, coaching, and connecting people are examples of Resources based skills.

Interestingly, each of us develops a distinct ordered Preference for Interaction during our childhood that stays with us throughout our adult life. You prefer one category of interactions more than the other two and one less than the other two.

Your Preference for Interaction (let’s call it PFI for short) is second only to your Perceptual Style in defining who you are.

divider between each of the talents that make

Your Natural Action Capacity

A natural capacity is the innate potential you possess to excel at specific skillsand abilities because of your Perceptual Style.

Your Perceptual Style is the reason you are naturally gifted at several complex groupings of skills and abilities that you perform as you interact with others – i.e. take action. These complex groupings of skills are called Natural Action Capacities (NACs).

You have natural capacities, skills, and abilities. You also have acquired capacities, skills, and abilities.

So, what is the difference?:

  • Natural refers to your innate potential. These are all of the literally thousands of capacities, skills, and abilities that are yours because of your Perceptual Style. You probably are not aware of all the natural capacities, skills, and abilities you have. They come so easily to you that you assume everyone can do them with the same ease that you do.

  • Acquired refers to capacities, skills, and abilities that are foreign to your natural repertoire and your Perceptual Style and that you have consciously developed over time. Acquired skills require more focus, more concentration, more energy, and more effort than things that are natural to you. You may say they represent the classic definition of WORK!

divider between each of the talents that make

Your Talents, Opportunities, Endeavors and Distractions

Your Talents are Natural Action Capacities supported by skills and abilities aligned with your Perceptual Style that you recognize and use often,

Your Opportunities are Natural Action Capacities supported by skills and abilities available to you because of your Perceptual Style but ones you do not yet fully recognize (or value) and use.

Your Endeavors skills and abilities for Natural Action Capacities that aren’t at all natural for you and which are supported by 100% acquired skills.

The rest of the Natural Action Capacities fall into a category called Distractions. For the most part these are NACs that don’t interest you in the slightest. The reason is these Distraction NACs belong to other Perceptual Styles.

Harness the power of your natural talents today!

Personal empowerment is all about being in the driver's seat of your own life.  Making decisions and taking action confidently based on your awareness of your own strengths and preferences.   

There is no better tool for building your self-awareness than Perceptual Style Theory.   It's rooted in psychology and behavioral science, yet it is practical and easy to use.   It provides you with unique insights into your strengths and blind spots because it combines the science of Perceptual Style with your life experience.   Think of it in terms of nature and nurture - Perceptual Style is the nature part of who you are; life experience is the nurture part of who you are.

Perceptual Style is the hard wiring that helps you assign meaning to the world around you.  It directly influences the vast array of your natural strengths and potential.  But Perceptual Style alone doesn't provide you with the full picture of what makes you uniquely you. 

Life experience is also important because it directly impacts which of your natural strengths you are regularly using and which are lying dormant. One reflection of your life experience is how you prefer to interact with other people.  Your Preferences for Interaction directly influence which of your natural skills you enjoy most.

And the reality is you haven't gotten this far in your life on just your natural skills. You've also developed acquired skills – skills not aligned with your Perceptual Style but necessary, nonetheless, for your survival, your career, your family, or because you stepped up to fill a gap that no one else could or would.  Acquired skills aren't bad; they just take more work to develop. In fact, you can get really good at acquired skills, but using them will always drain you more than your natural skills will.  And if you are overly focused on acquired skills, some of your natural skills will get pushed into the background.

Understanding your personal mix of natural and acquired skills, flavored with the way you prefer to interact with others, is what our Live Your Talents program is all about.  It combines two of our revolutionary assessments and their companion action guides to provide you with the insights and practical steps you need to fully claim your natural strengths and gain the self-empowerment you deserve!

The Live Your Talents program puts the power of Perceptual Style and your personal expression of your strengths into action in your daily life. 
It's the practical application guide you’ve been looking for!

  And it's only $15.95!



Background image illustrating the need for communications clarity
Personal Empowerment is the result of awareness, confidence, and action.

Live Your Talents provides you with all three!

It's as easy as:


Take the Perceptual Style Assessment (PSA) and receive the Celebrate You! action guide packed with useful information about your Perceptual Style and core strengths.

Take the Recognized Strengths Profile asessment and recieve the Live Your Talents action guide. Discover the roles where you shine, your untapped potential, and your interaction preferences.

Accelerate your results by scheduling a 40 minute one-on-one private session with a certified Perceptual Style guide!
(Just $97)

Personal Empowerment in your daily life

Life is too short not to enjoy it fully.

There are people anxious to tell you what you should do better and that if you only try harder, you can improve and find enjoyment and happiness.

While doing your best and striving to improve are admirable goals, the trick is to make sure you are focused on your natural gifts and talents…not someone else's.

So how do you know what your natural gifts and talents are? The Celebrate You! assessment and action guide!

You’ll discover your natural strengths in critical life skills that you use every day:

Collaboration: Teamwork and Cooperation
Perceptual Styles and Collaborations

Interacting in cooperation with others is a fundamental part of life, and it's a critical ingredient for families, friendships, school activities, and work and social environments. Practically every aspect of your life is an opportunity for collaboration.

Collaboration is at the core of participating in community—whether that community is your family, workplace, friends, or other groups of people.

Yet collaboration can be very challenging because we must deal with people who see things differently than we do and have different strengths and weaknesses. to learn more about the role that Your Perceptual Style plays in your approach to Collaboration.


Personal relationships can be the most challenging relationships – but you already know that! From a special someone, life partner, or spouse, to parents, children, siblings, grandparents and extended family, these are the people who form the inner circle of our lives, the people we love.

We expect more from our personal relationships than our friendships or work relationships because the emotional bonds are stronger and are built on shared experience that grow over time. These are the people we look to for love, understanding, trust, loyalty, respect, kindness, forgiveness, shared values, companionship, affection, attention, sympathy, encouragement, acceptance. That’s a lot of pressure to put on a relationship! It’s no wonder these relationships need extra attention and commitment.

One fascinating aspect of personal relationships many people overlook is related to Perceptual Style. It’s very likely your loved ones won’t share the same Perceptual Style you do. to learn more about the role that Your Perceptual Style plays in your relationships.

Perceptual Styles and Change
Perceptual Styles and Communications

We all want to be understood. So, we search for the right words and the right tone to convey our message. We often fail to recognize that each of us has a built-in communication filter and because of that filter, what we mean isn't always what others hear and vice versa.

Disconnects in communication happen to all of us. It’s not because we’re not smart enough, and it’s not because other people aren’t smart enough. It’s not because you aren’t listening or trying to connect. It’s because the words you choose, the meaning you intend, and the triggers you hear are influenced by your Perceptual Style.

Words are a code we put on our thoughts and ideas in order to communicate our intention and meaning to others. The code you use daily to speak, write, and listen is highly dependent on how you perceive the world. to learn more about the role that Your Perceptual Style plays in your communications.

Adaptability (a.k.a "Change")

Change is constant; it's part of your daily life. There are changes in the weather, the economy, relationships, work situations, etc. Just living each day and aging brings change.

Some changes are surprises, some changes you initiate, and some changes just feel inevitable. That's why adaptability is a critical life skill.

Adaptability is defined as the ability to adjust to new conditions or circumstances. Tapping into your strengths related to your adaptability can mean the difference between excessive worry and stress versus dealing with changes on your terms.

Embracing your adaptability strengths will help you choose work environments, relationships, and social situations where you will thrive and avoid those that will drag you down. to learn more about the role that Your Perceptual Style plays in your view of change.

Perceptual Styles and Change
Perceptual Styles and Conflict

You would think that human beings, given their hard-wiring to seek community, would have found a solution to interpersonal conflict eons ago. No such luck. In fact, interpersonal conflict is a natural outcome of human interaction. People see the world differently, have different values and expectations, and don't always share the same goals or options.

It's helpful to keep in mind that everyone wants to belong and be valued, and no one wants to be disliked. If you can start from the assumption that other people mean well and don't intend to irritate or insult you, it's easier to realize they just don't see the situation the same way you do (most likely, they have a different Perceptual Style).

When you keep this concept in mind, it takes some of the stings out of disconnects. It's not personal; it's a different perspective.

Some conflict in your life is inevitable. Whether the conflicts are minor or severe, you possess natural skills to help you deal effectively with opposition and disagreement. to learn more about the role that Your Perceptual Style plays in your approach to conflict.


The essence of Leadership is defined as inspiring and guiding a group of people to achieve a common goal. At the core, leadership combines art and science to attract followers, point out a direction, then guide and influence your followers to achieve objectives.

Many will try to sell you on the idea that effective leadership is a one-size-fits-all proposition. Or that if you're not naturally outgoing or authoritative or visionary, you can't be an effective leader. It's just not true. Real leadership success happens from the inside out - using your natural strengths to guide and inspire others to great achievement.

Everyone has the capacity to be an effective, even exceptional, leader. There’s not just one set of traits or behaviors that guarantee success. There is YOUR way to be a leader, built on your natural strengths. to learn more about the role that Your Perceptual Style plays in your approach to Leadership.

Perceptual Styles and Leadership
Learning Preferences
Perceptual Styles and Learning

Learning as an adult is a different experience than when you are a child. The primary driver of that difference is that adult learning is much more self-directed.

There are three general learning Methods: Visual (pictures, graphs, written word), Auditory (stories, songs, discussions), and Kinesthetic (experiential, activities, role-playing).

Because of your Perceptual Style, you respond to all three learning methods but prefer a unique combination of the learning methods to maximize your knowledge and growth. to learn more about the role that Your Perceptual Style plays in your learning preferences.

Persuasion (a.k.a "Sales")

Persuasion is the act of convincing others to agree with your point of view, adopt a particular perspective, or take a course of action you suggest. It's the process of presenting information and reasons that motivate or change someone else's thinking.

Just like the word "sales", we think of persuasion as positive when the intentions and results are positive for both parties and negative when the intentions are manipulative and the results aren't in the other person’s best interest.

These skills help you interact effectively with others at home and work. Imagine what planning a family vacation would be like if you didn't have persuasion skills! to learn more about the role that Your Perceptual Style plays in your approach to sales.

Perceptual Styles and Sales
Perceptual Styles and Motivation

In its simplest form, self-motivation is the ability to get yourself to do something. It creates personal enthusiasm and inspiration to take action.

Self-Motivation is the catalyst for goals you make for yourself. Self-motivation creates your desire to accomplish your goals, establishes your commitment to action, and helps you overcome your fears of the unknown or failing.

Self-Motivation is a critical life skill because it keeps you putting one foot in front of the other every day. Self-motivation is what spurs you to action for both what you want to do and what you need to do. to learn more about the role that Your Perceptual Style plays on your motivation.

....Learn more about Celebrate YOU!

  • Once you understand your Perceptual Style there are so many practical applications in your life! Here are just a few:

  • (Click on a topic below for more information)