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About us


Lynda-Ross Vega

Picture of Lynda-Ross Vega - Co-creator of Your Talent AdvantageLynda-Ross Vega is an accomplished business executive and management consultant with 25 years of Fortune 500 senior management experience and 20 years of experience as a business owner/entrepreneur focusing on human and technical systems. She's an authority on identifying and focusing the right talent on the right tasks at hand.

Lynda-Ross began researching and applying styles theory tools early in her career.  Her passion for identifying and focusing the right talent on the right task led to her collaboration with Dr. Gary Jordan, beginning in 1983, and their development of Perceptual Styles Theory.

Throughout her career - in corporate settings, as an entrepreneur, and as a coach - Lynda-Ross has harnessed the power of Perceptual Style to help organizations implement large change initiatives, establish effective teams, and develop leadership talent.

Lynda-Ross is an expert at helping people to successfully integrate their talents into all aspects of their lives. "The greatest enjoyment and satisfaction in life occur when your actions are grounded in your unique talents, and you appreciate the differences in those around you."


Gary M. Jordan

Picture of Dr. Gary Jordan - Co-creator of Your Talent AdvantageGary Jordan, Ph.D., has over 40 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley in 1980.

Always fascinated by theories about types and styles, Gary found none of the theories that he studied integrated internal experience with observable behavior.   Beginning with his doctoral dissertation and continuing through his years in private practice, he worked to create a practical, usable, styles theory.

In 1983 he joined forces with Lynda-Ross Vega, and together they created Perceptual Style Theory® (PST). This revolutionary psychological assessment system provides the answers for people to tap into their natural strengths and find more meaning and satisfaction in life.

Gary is an expert at helping people to understand themselves and use that awareness to align their actions with their natural potential.

"Building your life on the foundation of your natural skills and strengths brings more joy and far more success than any other approach,” he says. “Tapping into your potential is exhilarating and rewarding."

Among his many hobbies and interests, Gary is a black belt and instructor in Shaolin Kenpo. Gary and his wife Marcia met when she joined one of his classes. 


The Science Behind our Product

science behind our productPerceptual Style Theory® (PST) is built on the observation that perception is the source of an individual's natural repertoire of strengths, skills, and abilities. PST is based on the belief that the unique way an individual perceives the world forms their basis for natural potential, strengths, and the way they interact with others. Click here to learn more about the theory

Everyone perceives the world in one of six unique, innate perceptual Styles.  Your Perceptual Style is literally hard-wired.  The decisions you make, the actions you take, and the directions you choose are all influenced by your Perceptual Style. This is because our Perceptual Style defines our reality. Click here to read about each of the six Perceptual Styles

We've conducted multiple research studies to establish the reliability and validity of the Perceptual Style assessment and the Recognized Strengths Profile. We are very proud of the results. Click here to read about those studies

Learning about Perceptual Styles raises questions. Click here to get our answers to those we are  frequently asked

Not all behavioral theories or assessment tools are the same.  They differ in approach, focus, and application. If you would like to know more about how Perceptual Style Theory compares to some of the other popular tools in use, you may enjoy this white paper. Click here to download

If you would like a quick comparison of the most common style tools in the market place. Click here for an easy reference chart